This is how the rebranding of the 600 primary
packaging was born and for the first time we make a “before” and “after”
comparison.
It
seems simple, true...but the interpretation of the terroir, the concept and
positioning of the brand was decisive in achieving this result.
From a creative point of view, what we always do is reflected, detail and
coherence with the brand's storytelling, and in production what we always
follow and demand from our partners, in this case – Etiquel – quality at the
highest visual and tactile level of use that was designed.