With the aim of creating unique and modern wines,
winemaker Duarte Deus used amphorae from Northern Italy and brought techniques
from the Rhône Valley, adapting them to the traditional grape varieties of
Alentejo. Thus, MUSAS Tinto was born, a combination of 95%
Aragonês and 5% Antão Vaz, designed to harmonize with the rich Alentejo cuisine.
The success of the red wine paved the way to complete the trilogy: a rosé and a
white, launched in 2023 as limited editions, creating a collection that pays
homage to the muses and history of the region.
What was our role?
M&A Creative's mission was to bring this legacy to life by creating the
primary and secondary packaging – labels that embrace the bottle with elegance
and shine, a premium individual box and a second box that allows the trilogy of
bottles to fit in.
Finally, the pack is wrapped in a cardboard “cover” that
allows you to see the mosaic of the MUSES, recreating the artistic grandeur of
the mosaics.
The Result?
An
elegant, visually striking set that celebrates 2000 years of history with a
contemporary twist, capturing the essence of Torre de Palma and the spirit of
the muses that inspired this project.