Smith Devereux challenged us to
create luxury packaging for this limited-edition wine to reflect his family
lineage, the number 300, and the 3 partners that joined to create this project
from 3 different locations. The inspiration was drawn from 300 Spartans and the
battle of Thermopylae in ancient Greece, in 480 BC.
We selected
the highest quality paper which emulates the core of the wine, it gives it an
elegance, an exclusiveness that says, only a special few can possess one of
these special bottles. The color black represents the Spartan's armor, the
front label design comprises of 300 dots, they are a symbolic vision of these
brave Spartan soldiers, they also represent the 300 special limited-edition
wine bottles. The 3 red dots on the front of the label were highlighted
"tamped", they are also on the tag, on the Devereux's Coat of Arms,
as part of the whole design concept, they represent the 3 partners.
The neck tag
hangs elegantly as to guard the bottle, the tag's edges in red as the V that
crossed the shields of the Spartans. The tag is attached to the wine bottle's
neck with leather, signifying history, strength, and unity. The Devereux's
family Coat of Arms, hangs proudly on the tag representing the House of
Devereux and it has blind embossing finishing. 300 is a design that stays true
to the founders' ethos, one that emulates the core brand value while still
being uncompromising.
Notícias e Distinções
