The process?
After internal brainstorming, the idea was immediately accepted
by the client, and the process went through several phases, from selecting the
scarf, the color, the motifs; until moving on to the production/creation of
the image in the studio.
From photography we move on to illustration,
culminating in the final design with complementary graphic add-ons, always
maintaining a minimalist concept with a special focus on the scarf and hat.
The production, carried out at VOX Artes
Gráficas, with supervision and approval from the agency, thus culminates the
life cycle of this creative project which gained life and elegance with simple
details, gold stamping, relief and cutting.