We start on the brand facelift, which we kept almost intact, specially the
well known "JK" icon, adding small finishing details inspired in the
vision and personality of Julia Kemper.
In terms of the typography we can not say the same, the goal was to create a
strong, clean and impactful reading as well relevance in the label, together
with a short and targeted claim "Family Vineyards"
The product range was reestructured and along with it a new color scheme was
created to identity clearly the evolution of the range. As you can see, most of
the labels have shadow of buttlerflies and leafs of plants that you can find in
the property gardens or even in the vineyards.
But, that its not all, because a new product segment was illustrated with
graphic elements to reinforce the Bio and Vegan Wines concept, usign the
animals that live in harmony in the natural ecosystem that we can find in the
vineyards and florest surrounding.