Rebranding

Under umbrella skies, floating gardens, shapes and geometric patterns, a Sextafeira Produções emerged in 2004 to color people's lives and bring light to the cities' gray spaces, through unusual means and actions, under the motto "no flyers, no banners, no muppies". With growing awareness and with internationalization as goal, it was necessary to change the brand's naming to reposition in a perspective of growth across borders and more coherence with the company's core business.