Label Design

Easy to drink, this relaxed and pleasant white wine is the first product for the new brand "Louco", between other projects that will arise, signed by António Saramago Filho. And there is a whole history at its origin. Starting with the "Crazy" letter, which represents the beginning of a new phase in life, to risk and make the leap towards the unknown. This was the wine's motto.

The label's design got inspiration to the Joker's hat in a direct allusion to the naming ("Louco") and graphic pattern association. With personalized lettering where the blue-green tones predominate, the hat is the main element, but the whole label's décor has a unique graphic, with an illusion of spiral optics. The bottle has no capsule, but a visible and personalized cork with the brand's image.

 

News and Distinctions

              

MUSE DESIGN AWARDS 2020 - SILVER WINNER