ABOUT THE BRAND
Born in Santarém, Pedro Patrício and his brother Rui’s grandfather
was passionate about the countryside and loved hunting, accompanied by the dogs
he had throughout his life, including a cheeky mutt with a broken ear.
When he first
came home with the dog a few decades ago, Grandpa Ramiro asked Pedro and Rui’s
mother what he should be called, to which she replied with a mischievous look:
“I TOLD YOU SO”.
And so it was. JÁ TE DISSE lived for many years, leaving no one indifferent, to
the point where friends and colleagues often asked Grandpa what the mutt’s name
was. “I TOLD YOU SO,” he replied, over and over again, without hiding his
affection for that dog and the smile of pleasure the situation gave him. “But
what have you said?”
The
affections, the love of the countryside, the good mood, the simplicity, the
genuineness; all this JÁ TE DISSE represents and brings to mind Pedro Patrício
and his brother Rui. “But you’ve already said what?”.
All said and
done. I TOLD YOU SO.