Unboxing - Branding Experience
In today's global and competitive market, the unboxing experience plays a fundamental role in connecting with consumers.
This is the challenge we face daily as a creative agency: thinking, designing, selecting materials and creating packaging that makes this experience unique, communicating the brand's values and DNA, without neglecting its functional character, design and unique creativity.
Thinking about the consumer and the primary interaction with the secondary packaging, we created a packaging "set" with a minimalist and unique visual richness, which will certainly leave a lasting impression.
This is how the journey of a product/brand from producer to end consumer begins.