BNB, an Indian brand of seeds and sesame oil, has selected M&A Creative Agency to develop the rebranding and to create the new product labels, which are distributed in the American and Asian markets. This singular project required the creative team to study the product market, the different forms of consumption, cultures, consumer profiles, habits and preferences. As the nature is the brand image of BNB, the creative development got inspired by the sesame plant and the small seeds that give rise to oil. The brand has positioned itself in a Premium sector having a cosmopolitan visual design.