The shortest street in Lisbon, about 35 meters long, and was, in fact, the cradle of the proverbial expression «put Rossio in Betesga», which means, when it becomes difficult to put much in a little space. A narrow street or cul-de-sac, which dates back to 1950 and has only continued its reputation since the 16th century, when "Betesgua" was written.
It's fame stretching to the present day, it is always a curious exercise to go through it, protected by a handrail on each side, to understand what, what it is the concept of what "door to door" means. Seen up close, it's always busy with people.
A world passes by Betesga and we M&A CREATIVE AGENCY thus immortalized the heritage in the interpretation of the brand through this label.