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CHRISTMAS CAMPAIGN
A campaign focused on the emotions of commemorative moments.
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Client:
Active Brands
Category:
The graphic conception of the created supports was humanized through the utilization of illustrative images of moments of familiarity, happiness, sharing and sensations. This way we intend to awaken empathy and attraction by the products exposed on the diverse outlets on our target audience. The objective is fulfilled through the utilization of chromatic palette based on neutral colours, adequated to the various brands represented, transmitting a idea of timelessness and sobriety.
For this campaign we developed a product design catalogue, the gift bag's graphic design , individual exhibitors and islands for hypermarkets, on diverse formats.
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