The Biolousa brand is a world of aromas, which allows the creation of natural organic products from quality butters and essential oils. The soaps are created through artisanal processes, thus allowing the development of authentic and certified products, which result from dedication, love and respect for nature. The mentor of this project challenged M&A Creative to create the visual identity of the line of solid and liquid soaps, the first products presented to the market. The graphic concept refers to an aesthetic balance between aromas and the simplicity and genuineness of natural products. With a palette of bright colors and illustrations of the aromas, we tried to identify the main ingredients of each formula.