AWARD CEREMONY GERMAN DESIGN AWARD 2018
We have been in Frankfurt, Germany, on the 9h February to receive two "Winner" awards during the Award Ceremony of German Design Award 2018. The two winning projects distinguished by German Design Council, belong to the "Packaging - Excellent Communications Design" category and are part of the Portuguese wine sector: Convento da Glória and Quinta da Mariposa. The labels of Convento da Glória present a design that reflects the elegance of these wines, inspired by the splendor and exuberance of ancient baroque style. For the jury, this design "combines baroque stylistic elements and the design principles of modern communication into a contemporary presentation that looks terrific and that makes the brand instantly recognisable". For the labels of Mariposa wines the inspiration was Mariposas which are special, night-flying butterflies. The jury appreciate the creative concept " The idea of using the various patterns found on butterfly wings to identify product variants has been superbly realised with great artistic elegance - and in a fashion that makes the brand instantly recognisable. German Design Award is the principal award and it has as goal to find, introduce and recognise unique and innovative design solutions, distributed by three individuals categories - "Excellent Communications Design", "Excellent Product Design" e "Universal Design". More than five thousand projects were submitted from worldwide on the edition of this year, 49% in the "Excellent Product Design" and 51% in "Excellent Communications Design" category. For Luis Marques, CEO of M&A Creative Agency, "i'm proud in contributing expressively to the recognition of portuguese design across borders and to know that M&A Creative Agency team has skills and abilities to aspire other achievements. These two awards represent an additional motivation because they came from one of the most prestigious international contests".