Real Lavrador, represents the roots, the culture, and the knowledge that shapes our personality forever.
This emblematic brand of Adega de Redondo, was subject to a profound Rebranding and Storytelling, which creatively transported to the label the heritage that is passed from generation to generation.
The graphic elements used by our Design team to explain this wine fit perfectly. The land and the footprints represent the passage of knowledge, the label "legado" inspired by the passwords that were given to the associates of the winery when they delivered the grapes, intends to perpetuate the journey of Adega de Redondo.
M&A Creative Agency design & photography team literally put their hands in the dirt to give life to this Rebranding through images full of color that vibrate the history and tradition of this winery.