Miranda Xmod crankset

Miranda Xmod crankset

the world’s first true modular bicycle crankset

Miranda Xmod crankset
Miranda Xmod crankset
XMOD, the only fully modular bicycle crankset in the world. It's the first that allows all parts to be changed, redefining the concept and flexibility, durability and lightness of the crankset. Its modular design creates new opportunities for everyone to configure and customize their bikes. M&A Creative Agency developed the communication concept, storyboarding, 3D modeling, infographics, voiceover and the footage of Miranda-Mortágua team and Downhill National Double Champion, Vasco Bica, testing the XMOD crankset.
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset
  • Miranda Xmod crankset

The 3D animation was a challenge for M&A Creative Agency, because the concept requires a simple reasoning easy to understand since the common user to the professionals in the industry. Following the product presentation a transport packaging and another functional, were also developed with a deep graphic and technical study. The box made to measure in maritime plywood, velvet coated to the color of the brand and decorated with logo Miranda Bike Parts printed in tempered glass and laminated 5mm. Products are identified with laser-engraved references on silver plates, produced exclusively for each piece. XMOD, a unique design at all.

   

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