Very Old Tawny 50 Years

Very Old Tawny 50 Years

Freedom, Looking back with confidence, without fear of the future.

Very Old Tawny 50 Years
Very Old Tawny 50 Years
A blank page brief, highly demanding in terms of creativity and quality, because the main goal was to celebrate 50th anniversarys of the "flowers revolution"- Portuguese Democracy.

As an agency, we were tasked to a large, interesting and challenging project: finding an attractive and expressive bottle, bartop concept, design and production, label design and a metal pieces development to enrich and preserve a recognizable packaging for more 50 years.
Very Old Tawny 50 Years
  • Very Old Tawny 50 Years
  • Very Old Tawny 50 Years
  • Very Old Tawny 50 Years
  • Very Old Tawny 50 Years

A short historical introduction, going back to April 25, 1974 is to remember times that new generations see as important, but distant, but that older people remember as a time of celebration, a celebration for freedom.
A party that was based on a struggle and sacrifices lasting many years against a regime that created great inequalities in an isolated country.

Fine paper, gold foil, alloy bartop personalized on the top, charming kneck bottle highly embossed, gold and black medallion to stand out above the paper label and a stripe over the bartop with gold foil details.

Finally we have designed a sophisticated and customized box, blending cartoon and french oak wood, with a cut out of the bottle silhoutte.

This limited edition project was born to be desirable, but most important to honor and celebrate Freedom.

 

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